Why This Name Is Searched So Often
Because it has been advertised heavily and because it is easy to remember, which is what brand recognition is for. Neither fact carries information about the operator's licensing, its payout behaviour or the permission list of any particular build — and those are the three things a player is actually exposed to.
The recognition also makes the name attractive to unrelated products. Predictor tools, aggregator download pages and lookalike domains all attach it because the search volume exists, which is why what you find under the name varies so widely.
The Practical Position
Treat the brand as a label. Verify the licence, check the payee, read the permission list of the package you are about to install, and test a small withdrawal early. Those four steps say more about your actual exposure than any amount of reading about the name.
How brand names rotate in this category is covered on the names and logos page, and every guide is on the home page.